{"id":1171,"date":"2025-07-02T17:50:30","date_gmt":"2025-07-02T17:50:30","guid":{"rendered":"https:\/\/theexposure.in\/?p=1171"},"modified":"2025-07-02T17:50:31","modified_gmt":"2025-07-02T17:50:31","slug":"matter-aera-debuts-in-pune","status":"publish","type":"post","link":"https:\/\/theexposure.in\/?p=1171","title":{"rendered":"MATTER AERA Debuts in Pune"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>Nation\u2019s Automotive Powerhouse Gets Early Access to India\u2019s First Geared Electric Motorbike, Just Ahead of the Festive Season<\/strong><\/p>\n\n\n\n<p>Pune \u2013 In a major milestone in its nationwide rollout, MATTER, India\u2019s trailblazing tech innovation company, today announced the official launch of its groundbreaking electric motorbike, the AERA, in Pune\u2014widely recognized as the country\u2019s automotive powerhouse. Known for its deep engineering roots, thriving manufacturing ecosystem, and a fiercely passionate riding community, Pune is the ideal launchpad for MATTER\u2019s most advanced offering yet.<br>With the festive buying season just around the corner, MATTER\u2019s arrival in Pune couldn\u2019t be more timely. The company is bringing the AERA, India\u2019s first geared electric motorbike, to a city that\u2019s long been at the forefront of India\u2019s two-wheeler culture, blending a love for performance with an eye for cutting-edge innovation.<\/p>\n\n\n\n<p>Bookings for the AERA are now open on www.matter.in. In Pune, the AERA 5000+ is being offered at an introductory ex-showroom price of \u20b91,93,826. Early adopters can reserve their motorbike online and become among the first to ride the electric future on roads they know best.<\/p>\n\n\n\n<p>\u201cIn India\u2019s automotive powerhouse, the future of mobility is not just arriving\u2014it\u2019s being embraced. Pune has always been a city of thinkers, builders, and passionate riders. It\u2019s a city that understands the soul of machines and the importance of progress. That\u2019s why we\u2019re thrilled to bring the AERA here\u2014right before the festive season, when the spirit of new beginnings is strongest. The AERA delivers the thrill of a rocket, the control of a manual, and the responsibility of a sustainable future. With our in-house engineered HyperShift gearbox, liquid-cooled drivetrain, and rider-first tech platform, we\u2019re offering a completely new motorcycling experience.\u201d<br>\u2014 Arun Pratap Singh, Founder &amp; Group COO, MATTER<\/p>\n\n\n\n<p>Pune will also soon be home to MATTER\u2019s Experience Hub, where riders can test ride the AERA, interact with product experts, and explore the brand\u2019s technology and philosophy in person. The hub will serve as a community space where biking enthusiasts and tech-forward riders can connect over a shared passion for purposeful innovation.<\/p>\n\n\n\n<p>MATTER AERA 5000+ &#8211; Power. Precision. Progress.<\/p>\n\n\n\n<p><br>The AERA 5000+ is not just India\u2019s first geared electric motorbike \u2014 it introduces an entirely new riding category. Built with indigenous innovation and backed by extensive R&amp;D, AERA brings together power, control, and connected intelligence in a way no other EV in its segment has done before.<\/p>\n\n\n\n<p><br>Key Features:<br>\u2022 HyperShift Transmission \u2013 World\u2019s first 4-speed manual gearbox in an electric motorcycle, with 3 ride modes and 12 total combinations<\/p>\n\n\n\n<p>\u2022 Liquid-Cooled Powertrain \u2013 Designed for Indian road and climate conditions, with superior thermal efficiency<\/p>\n\n\n\n<p>\u2022 Smart 7&#8243; Touchscreen Dashboard \u2013 Featuring navigation, ride data, music control, and OTA updates<\/p>\n\n\n\n<p>\u2022 5kWh High-Energy Battery Pack \u2013 IP67 rated, with a certified range of up to 172 km (IDC)<\/p>\n\n\n\n<p>\u2022 Quick Acceleration \u2013 0\u201340 km\/h in under 2.8 seconds for instant torque and response<\/p>\n\n\n\n<p>\u2022 Advanced Safety &amp; Comfort \u2013 Dual disc brakes with ABS, dual suspension system, and smart park assist<\/p>\n\n\n\n<p>\u2022 MATTERVerse App \u2013 Ride analytics, remote lock\/unlock, live location, geo-fencing and more<\/p>\n\n\n\n<p>\u2022 Smart Key \u2013 Enables keyless riding experience<\/p>\n\n\n\n<p>\u2022 Low Operating Cost \u2013 25 paise\/km with up to \u20b91 lakh in savings over three years of regular city riding<\/p>\n\n\n\n<p><br>About MATTER<br>MATTER Motor Works, an electric mobility startup founded in January 2019 in Ahmedabad, is redefining the future of mobility with its \u201cInnovate in India\u201d approach. Committed to building an independent EV ecosystem, MATTER explores every facet of electric mobility to drive India towards a sustainable future.<br>Its flagship product, AERA, World\u2019s first manufactured geared electric motorbike, has been recognized as the \u201cEditors\u2019 Choice Electric Motorcycle of the Year\u201d by Top Gear India, alongside prestigious accolades like \u201cEV Bike of the Year 2025\u201d by ACKO Drive and &#8220;Innovation Startup of the Year&#8221; at the Outlook Business Spotlight Awards.<\/p>\n\n\n\n<p><br>Powered by a team of over 600 innovators, MATTER is at the forefront of cleaner mobility through in-house technology and groundbreaking innovations. With over 350 patent filings and 75 granted patents, spanning powertrain, liquid cooling, battery management, gearbox technology, charging infrastructure, and manufacturing automation, MATTER is shaping the evolution of India&#8217;s EV landscape\u2014driving the nation towards energy independence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nation\u2019s Automotive Powerhouse Gets Early Access to India\u2019s First Geared Electric Motorbike, Just Ahead of the Festive Season Pune \u2013 In a major milestone in its nationwide rollout, MATTER, India\u2019s trailblazing tech innovation company, today announced the official launch of its groundbreaking electric motorbike, the AERA, in Pune\u2014widely recognized as the country\u2019s automotive powerhouse. Known [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,26,27],"tags":[11,69,43,44],"class_list":["post-1171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-maharashtra","category-pune","tag-business","tag-maharashtra","tag-punecity","tag-punenews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MATTER AERA Debuts in Pune - The Exposure<\/title>\n<meta name=\"description\" content=\"In a major milestone in its nationwide rollout, MATTER, India\u2019s trailblazing tech innovation company, today announced the official launch of its groundbreaking electric motorbike, the AERA, in Pune\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theexposure.in\/?p=1171\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MATTER AERA Debuts in Pune - 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