{"id":1996,"date":"2026-03-31T03:00:12","date_gmt":"2026-03-31T03:00:12","guid":{"rendered":"https:\/\/theexposure.in\/?p=1996"},"modified":"2026-03-31T03:00:12","modified_gmt":"2026-03-31T03:00:12","slug":"hrithik-roshan-roped-in-as-brand-ambassador-for-onn-lux-industries-eyes-premium-segment-growth","status":"publish","type":"post","link":"https:\/\/theexposure.in\/?p=1996","title":{"rendered":"Hrithik Roshan Roped in as Brand Ambassador for ONN; Lux Industries Eyes Premium Segment Growth"},"content":{"rendered":"\n

Kolkata : In a strategic move to strengthen its position in the premium innerwear and thermal wear market, Hrithik Roshan has been announced as the brand ambassador for ONN, the premium wear brand by Lux Industries Limited.<\/p>\n\n\n\n


The collaboration reflects the company\u2019s focused push to expand its footprint in India\u2019s fast-growing premium apparel segment. By associating with Hrithik Roshan, the brand aims to enhance its appeal among young, aspirational consumers and reinforce its positioning as a modern lifestyle brand that blends comfort, performance, and style.<\/p>\n\n\n\n


According to company leadership, the partnership represents a commitment to building strong, aspirational brands within its portfolio. ONN is positioned as a contemporary offering designed for the new generation, combining innovative design with superior comfort and a stylish edge. Hrithik Roshan\u2019s persona\u2014defined by fitness, confidence, and versatility\u2014closely aligns with the brand\u2019s core values.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


Company officials also highlighted that this collaboration is expected to significantly boost brand visibility and deepen engagement with consumers seeking premium, performance-driven innerwear solutions.<\/p>\n\n\n\n


Commenting on the association, Hrithik Roshan emphasized that comfort and confidence form the foundation of personal style. He noted that ONN\u2019s focus on quality, innovation, and modern design resonates well with his own lifestyle choices.<\/p>\n\n\n\n


The campaign will be rolled out across multiple platforms, including television, digital channels, retail spaces, and outdoor media, ensuring widespread reach. The creative execution of the campaign has been handled by Rediffusion Brand Solutions Pvt Ltd, which aims to highlight ONN as a seamless blend of everyday comfort, performance, and contemporary style.<\/p>\n\n\n\n


With this new partnership, Lux Industries Limited is set to accelerate the growth of its ONN brand while further consolidating its presence in the premium segment of the Indian apparel market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kolkata : In a strategic move to strengthen its position in the premium innerwear and thermal wear market, Hrithik Roshan has been announced as the brand ambassador for ONN, the premium wear brand by Lux Industries Limited. The collaboration reflects the company\u2019s focused push to expand its footprint in India\u2019s fast-growing premium apparel segment. By […]<\/p>\n","protected":false},"author":1,"featured_media":1997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,337,24],"tags":[11,340,338,339],"class_list":["post-1996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-kolkata","category-national","tag-business","tag-hrithik-roshan","tag-kolkata","tag-kolkatanews"],"yoast_head":"\nHrithik Roshan Roped in as Brand Ambassador for ONN; Lux Industries Eyes Premium Segment Growth - The Exposure<\/title>\n<meta name=\"description\" content=\"In a strategic move to strengthen its position in the premium innerwear and thermal wear market, Hrithik Roshan has been announced as the brand ambassador for ONN\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theexposure.in\/?p=1996\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hrithik Roshan Roped in as Brand Ambassador for ONN; 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