Gera Developments Introduces India’s First “WellnessCentric Homes™”

Hrithik Roshan Appointed as Brand Ambassador – A Symbol of Holistic and Conscious Living

Pune – Gera Developments Pvt. Ltd. (GDPL) — a leading and award-winning real estate developer known for landmark projects in Pune, Goa, Bengaluru, and California (USA) — has once again redefined urban living. The company has introduced “Gera WellnessCentric Homes™”, India’s first residential concept designed to make holistic well-being an integral, measurable part of everyday life.

After transforming modern family living with its ChildCentric® Homes, Gera Developments has now brought wellness directly into the home environment. WellnessCentric Homes is a lifestyle philosophy that nurtures the balance of mind, body, and spirit through science-backed design, guided wellness programs, and an engaging community ecosystem.

Thoughtfully designed layouts, purified air, natural light, and dedicated wellness zones come together to support physical and mental well-being. In this project, wellness is not limited to just amenities — it is built into design, services, and expert-led programs focused on delivering real health outcomes, such as better sleep, increased sunlight exposure, and mindful movement. Residents will have access to yoga, Pilates, aqua aerobics, nutrition guidance, personal fitness coaching, and community wellness activities.

Rohit Gera, Managing Director, Gera Developments, said:
“The journey from ChildCentric® to WellnessCentric Homes™ reflects our commitment to transforming homes from just living spaces into enriching ecosystems. Today, with work entering our personal spaces and self-care taking a back seat, the desire for wellness exists, but sustaining it is difficult. We have addressed this ‘wellness inertia’ by creating an environment where a healthy lifestyle feels natural and effortless.”

Gera WellnessCentric Homes™ integrates design, science, and lifestyle management through a unique 3-Tier Habit Infrastructure:
Nudge: Design that encourages healthy habits
Support: Ongoing expert guidance and community-led wellness programs
Sustain: Flexible, personalized plans that help maintain well-being throughout life
Strengthening this vision further, Gera Developments has announced Hrithik Roshan as the brand ambassador for WellnessCentric Homes™. Known for discipline, balance, and holistic fitness, Hrithik’s lifestyle aligns naturally with the philosophy behind this concept.

Hrithik Roshan said:
“We all aspire to improve the quality of life for ourselves and our loved ones. Gera has placed wellness at the very heart of home design, making WellnessCentric Homes™ a powerful example of future-ready living spaces. These are homes that inspire balance, mindfulness, and purposeful living every single day. I am proud to be part of this vision.”

Rohit Gera added:
“Hrithik’s involvement is not merely a celebrity endorsement. His discipline, commitment to fitness, and balanced approach to life resonate deeply with our concept. He embodies the idea that wellness is not an act, but a lifestyle — and that is the essence of this partnership.”
Through WellnessCentric Homes™, Gera Developments has extended its legacy of innovation and customer-centric thinking — creating not just residences, but vibrant ecosystems that promote healthier, happier, and more connected living.

About Gera Developments Pvt. Ltd.:
With a legacy of over 50 years, Gera Developments is a pioneering name in Pune’s real estate sector. The company has delivered high-quality residential and commercial projects across Pune, Goa, and Bengaluru, and has also established a presence in California, USA.
Guided by its “Let’s Outdo” philosophy — rooted in innovation, transparency, and enriching customer experience — Gera created history in 2004 as the first developer in India to offer a 5-year warranty, and is currently the only company offering a 7-year warranty.

The company has introduced several industry-first concepts, including ChildCentric® Homes, IntelliPlexes™, SkyVillas™, and the Imperium Series. Customer experience has been enhanced through initiatives like Gera Home Equity Power, the GeraWorld® mobile app, and the Club Outdo loyalty program which fosters community and exclusive member benefits.

Gera Developments has been recognized as one of the Top 50 Great Mid-Size Workplaces™ in India for seven consecutive years, and in 2024 received the awards for India’s Best Workplaces™ in the Real Estate Industry and Best in Building a Culture of Innovation for All.
The company remains committed to setting new benchmarks in quality, design, and customer value in the real estate sector.