Spread the love Kolkata : In a strategic move to strengthen its position in the premium innerwear and thermal wear market, Hrithik Roshan has been announced as the brand ambassador for ONN, the premium wear brand by Lux Industries Limited. The collaboration reflects the company’s focused push to expand its footprint in India’s fast-growing premium apparel segment. By associating with Hrithik Roshan, the brand aims to enhance its appeal among young, aspirational consumers and reinforce its positioning as a modern lifestyle brand that blends comfort, performance, and style. According to company leadership, the partnership represents a commitment to building strong, aspirational brands within its portfolio. ONN is positioned as a contemporary offering designed for the new generation, combining innovative design with superior comfort and a stylish edge. Hrithik Roshan’s persona—defined by fitness, confidence, and versatility—closely aligns with the brand’s core values. Company officials also highlighted that this collaboration is expected to significantly boost brand visibility and deepen engagement with consumers seeking premium, performance-driven innerwear solutions. Commenting on the association, Hrithik Roshan emphasized that comfort and confidence form the foundation of personal style. He noted that ONN’s focus on quality, innovation, and modern design resonates well with his own lifestyle choices. The campaign will be rolled out across multiple platforms, including television, digital channels, retail spaces, and outdoor media, ensuring widespread reach. The creative execution of the campaign has been handled by Rediffusion Brand Solutions Pvt Ltd, which aims to highlight ONN as a seamless blend of everyday comfort, performance, and contemporary style. With this new partnership, Lux Industries Limited is set to accelerate the growth of its ONN brand while further consolidating its presence in the premium segment of the Indian apparel market. Post Views: 12 Post navigation Gera Developments Launches Direct Metro Access to Gera’s Imperium Gateway in PCMC Big Ideas Matter More Than Big Capital: Rohini Kalyani