Celebrating Diwali with Students; Dabur Almond Hair Oil Organises a Special Initiative at the Municipal School in Lohgaon

Pune : Celebrating Maharashtra’s cherished Diwali Anghol (Abhyanga Snan) tradition, Dabur Almond Hair Oil has launched a special festive outreach initiative that combines community engagement, enhanced market access, and a heartwarming digital film celebrating family bonds and new beginnings. Through these efforts, the brand aims to strengthen its connection with consumers while promoting healthy hair care habits and preserving a deeply rooted cultural tradition.

Diwali Anghol, observed on Narak Chaturdashi, is a time-honoured Maharashtrian ritual where families apply nourishing oils to their hair and body before taking a ceremonial bath. The practice symbolizes well-being, rejuvenation, and preparation for the festivities. Given its cultural significance, Maharashtra witnesses a substantial surge in demand for hair oils in the lead-up to Diwali every year.

Dabur is also organizing community-focused school engagement programs took place at Vidyalaya No. 1, located in Lohgaon, under the Pune Municipal Corporation Pune. Through interactive sessions, the initiative aims to educate students about personal hygiene, grooming, and healthy hair care habits. As part of the program, Dabur Almond Hair Oil is being distributed among 300 school children, encouraging the adoption of self-care practices from an early age and supporting their overall well-being. Present on this occasion were Dinesh Kumar from Dabur India Limited, the school’s headmaster Prashant Waghmare, and staff members Nitin Vani, Mukta Pawar , Maruti Pote, Jayshree Gengaje, Dattatray Adhav, Manisha Naikwadi, Bhimrao Randhir, Vaibhav Guling, Prashant Waghmare, Asha More, Vaishali Khandve, Neeta Kakade, and Megha Rani Malage.

To meet this heightened demand, particularly in areas with limited distribution reach, Dabur has deployed a network of seeding vans across various parts of Maharashtra. These vans source stock from local sub-stockists and ensure the availability of Dabur Almond Hair Oil in underserved catchment markets where regular distribution may be limited. The initiative is further supported by extensive point-of-sale branding, retail visibility drives, and on-ground market activations to enhance consumer engagement during the festive season.

Adding an emotional dimension to the campaign, Dabur Almond Hair Oil has also unveiled a Marathi digital film that celebrates the spirit of Anghol through a touching story of family support and second chances. Set in a Maharashtrian household, the film revolves around a mother-in-law lovingly supporting her daughter-in-law as she embarks on a new chapter in life through remarriage. Through the familiar ritual of hair oiling before Anghol, the story beautifully portrays love, acceptance, and reassurance, offering a fresh perspective on a cherished festive tradition.

Commenting on the initiative, Mr. Ankur Kumar, Marketing Head – Hair Care, Dabur India Ltd, said: “Diwali Anghol is an integral part of Maharashtra’s cultural heritage and continues to bring families together through meaningful rituals and traditions. Through our integrated initiative, we aim to ensure that consumers across Maharashtra have easy access to Dabur Almond Hair Oil during the festive season while also encouraging healthy hair care habits among children through our school outreach programs. Our new Anghol film further celebrates the values of love, acceptance, and new beginnings that define the festive spirit, reinforcing the role traditions play in strengthening family bonds across generations.”

The initiative is expected to benefit thousands of families and students across Maharashtra in the run-up to Diwali. By bringing together cultural relevance, improved market access, community engagement, and purpose-driven storytelling, Dabur Almond Hair Oil continues to strengthen its connect with consumers while celebrating traditions that remain at the heart of Maharashtrian festivities.