“Chalo… Chalo Kashmir!” – Kashmir Icon’s Emotional Appeal to Pune Citizens

Pune: The relationship between Kashmir and Maharashtra goes far beyond tourism; it is a symbol of mutual affection, trust, and respect, said the Kashmir Icon organization. In a statement released in Pune, Kashmir Icon expressed heartfelt gratitude to the people of Pune and made an emotional appeal urging them to take the lead in reviving tourism in Kashmir. Present on the occasion were Kashmir Icon’s Managing Director Nasir Shah, Directors Mir Anwar, Athar Yameen, and Shaukat Pakhtoon, among others.

According to the statement, Maharashtra has always welcomed the people of Kashmir with warmth and dignity. Every year, between October and April, thousands of Kashmiri artisans, traders, and entrepreneurs travel to Maharashtra and become an integral part of the state’s social, cultural, and economic fabric. This bond, the organization noted, is not merely commercial but rooted in tradition, trust, and long-standing emotional ties.

Following the unfortunate incident of April 22, Kashmir’s tourism sector suffered a severe emotional and economic setback. However, during this challenging period, Maharashtra—particularly the people of Pune—stood firmly with Kashmir, offering unwavering support. Against this backdrop, Kashmir is once again ready to welcome tourists, and Kashmir Icon has appealed to Pune citizens to lead this revival.

Expressing strong faith in Pune’s spirit, Kashmir Icon stated, “Even if no one else comes forward, Pune will travel to Kashmir.” With this confidence, the organization gave the clarion call: “Chalo… Chalo Kashmir!”

The majestic Chinar trees, golden saffron fields, and Kashmir’s timeless tradition of Atithi Devo Bhava are eagerly awaiting visitors from Pune. Saluting the unity, compassion, and humanity of Pune’s citizens, Kashmir Icon urged them to consider Kashmir as their second home and visit once again.